AirDrop trolling isn't a common way to deliver marketing messages to iPhone users, but can serve as a fun way to prank people and compel them to tune in to a game. However, the campaign appears to be difficult to scale to a larger audience, given AirDrop's limited range of about 30 feet. ESPN mostly tried the stunt for "learning purposes," Adweek reported. ESPN also created live ads in Instagram Stories to add to the sense of FOMO (fear of missing out), ESPN's director of sports marketing Michael Kopech told Adweek.ĮSPN's stunt to promote its coverage of the NBA Finals was likely a hit-or-miss effort. Reaching iPhone users depended on the chance they had set the oft-forgotten AirDrop to notify them that someone had requested to share a file, and likely surprised people with what could have been perceived as either a clever, slam dunk mobile effort or a major violation of privacy. ![]()
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